Chosen are now selling new homes.

A revolutionary approach to selling beautiful new homes

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Launched in September 2020 Chosen has enjoyed an extremely promising start

estate agent award winning and rated excellent on trustpilot
  • Currently sold or selling homes with a value of over £46M, of which £30M is for new developments.
  • Every Trustpilot review to date has been 5 star and we’re rated Excellent.
  • In April 2021 Chosen were awarded the Gold Winner in the 2021 British Property Awards for Estate Agency in Birmingham City Centre.

The Chosen Team

Nicki Ash

Nicki’s background is with Knight Frank & Hunters. Selling both new build and luxury homes, her knowledge and customer service is second to none in the industry.

Dominic Stokes

Dom founded Stoford Developments in 1996 so his experience in property development is imperative when advising our developer clients.

Richard Ash

Richard has 30 years experience in branding, design & marketing. He also runs studioexp_ his own design agency.

Rob Shotton

Regional Manager
Rob brings 20 years experience to the team in land & new homes. Rob’s extensive knowledge is invaluable for the Chosen Home brand.

Jack Legge

IT & Media Manager
Jack’s skills & knowledge in Google marketing and Social Media have played a huge part in the companies success.

Mason Gain

Digital Media Strategist
With interests in paid and organic social media, PPC, email, CRO and marketing attribution, Mason is our social media expert for Facebook, Instagram and LinkedIn.

The Chosen Proposition

The Chosen Home proposition would include but is not limited to;

  • Pricing strategy to be agreed between Chosen Home and the developer.
  • Exposure – full exposure to all of the major property portals including Right Move, Zoopla, On the
    Market, Boomin
    and Prime Location.
  • Feedback – exceptional service and timely updates is ingrained in our service proposition. Our team are passionate in keeping our clients appraised with progress on property sales.
  • Marketing – we regularly analyse the responses from our marketing, not only by logging and monitoring calls and enquiries but also by reviewing Google Analytics and Facebook Insights to better inform us and help create extremely successful social media campaigns.
  • Social Media Campaign – our social media team, Jack and Mason, will implement social media marketing through Google Ads, Facebook, Instagram and LinkedIn.
  • Regular Strategy Reviews – as the property market is dynamic and fast-moving we ensure that we can, if required, pivot our strategy at any point to maintain optimum interest in a property and enhance potential value.

Brand & Marketing Services

In addition to the services we are able to work with the developer
to provide the following:

  • Name generation – the creation of a number of potential names for the site (and possibly individual plots) to reflect the location and quality of the development.
  • Brand positioning and logo creation – production of different creative approaches that can bring a development to life.
  • Property visuals & fly-through – using the final approved architect plans to develop a series of walk-through visuals and fly- throughs of the development.
  • Website – a simple site that promotes the development, provides relevant information to customers and generates enquiries – a first port of call for any interested parties.
  • Show Home – our team can manage and create a show home to showcase the development in the best light possible.
  • Social Media – our team of experts have proven expertise in delivering campaigns across Facebook, Instagram, LinkedIn and other new platforms. For illustration purposes a £50 spend on social should safely reach approximately 15,000 content impressions.
  • PR – we can provide high quality communications including press releases, brochures and advertising.
  • Site Media – hoardings and directional signage to ensure the site looks as impactful and professional as possible to cater for all visitors.

Fees & Marketing

Chosen Home’s fee model is that the purchaser pays our 1% fee

However, we understand that this may not be suitable for new homes, and we will therefore
be pleased to discuss fees with you. You choose with Chosen!


Nicki Ash

07983 980067

Rob Shotton

Area Manager
07983 959502

Hannah Delaney

Area Manager
07983 980017